Best Music Marketing Tools Blog

The 10 Best Music Marketing Tools in 2025

If you’re an independent artist, chances are you’re looking for the best music marketing tools for your music.

But between playlisting services, ad platforms, influencer campaigns, smart links, pre-saves, and email funnels, it’s easy to feel like you’re drowning in options.

This guide is designed to cut through the noise.

We’ve broken down the music marketing tools that are actually worth your time – tools that help you get heard by the right people, convert passive listeners into fans, and understand what’s really working behind the scenes.

If you’ve ever felt overwhelmed trying to figure out which music marketing tools are best for you, this is a great place to start.

🎧 Playlisting Tools

SubmitHub

What it does: Sends your song to Spotify curators, blogs, and influencers.

SubmitHub is one of the most widely used platforms for pitching to playlists and music tastemakers. You can submit to Spotify curators, music blogs, TikTok influencers, and more. Each submission includes guaranteed feedback within 48 hours, with filters for genre, location, and audience type.

Good for: Artists on a budget, getting quick feedback, targeting specific curator niches.

Learn more at https://www.submithub.com/

Groover

What it does: Pitches your music to curators, journalists, and industry professionals.

Groover is similar to SubmitHub but has a stronger focus on the European market and industry-facing opportunities. In addition to playlists, you can submit to radio stations, magazines, label reps, and publicists. It’s a useful platform if you want to build broader connections around a release.

Good for: Expanding into new regions, reaching beyond playlisting, growing your professional network.

Learn more at: https://groover.co/

Daily Playlists

What it does: A free and paid submission tool for Spotify playlists.

Daily Playlists makes it easy to submit your song to multiple independent curators in just a few clicks. While playlist quality varies, it can be a good option for early-stage discovery or low-cost testing.

Good for: New artists starting out, fast large-volume submission

Learn more at: https://dailyplaylists.com/

📢 Ad Tools

Meta Ads

What it does: Runs targeted ads that send people to Spotify or a landing page.

Meta ads are one of the strongest music marketing tools for reaching targeted fans. You can target users based on age, location, behavior, and music preferences. When used well, these ads can lead to real fan conversion and retargeting opportunities.

Good for: Driving traffic to releases or profiles, retargeting engaged listeners, artists with paid ads experience.

Learn more at: https://business.meta.com/

YouTube Ads

What it does: Promotes your music video or audio before other YouTube videos.

YouTube ads have huge reach and are ideal if you have a strong visual. They aren’t the most direct route to Spotify, but paired with a smart link or funnel, they can support broader discovery and fan building.

Good for: Promoting music videos or live visuals, targeting similar artists / trending songs, building brand awareness around your sound.

Learn more at: https://business.google.com/us/ad-solutions/youtube-ads/

Spotify Ad Studio

What it does: Runs audio ads directly inside Spotify’s free-tier listener experience.

Spotify Ad Studio can be an invaluable music marketing tool, giving you access to Spotify listeners through genre, mood, and location-based targeting. But without ad experience, it can be difficult to use effectively. Many artists struggle to dial in the right audience and end up spending a lot for minimal return.

Good for: Artists with ad experience or larger budgets, native Spotify promotion

Learn more at: https://ads.spotify.com/

Hypeddit

What it does: Helps you launch Spotify-focused campaigns using Meta (Facebook/Instagram).

Hypeddit makes it easy to create ad campaigns that grow followers, pre-saves, and streams. It’s designed for artists and includes useful templates and conversion tracking with no advanced setup needed.

Good for: Artists new to digital ads, quickly launching effective campaigns, driving engagement without complex tools.

Learn more at: https://hypeddit.com/

📈 Data + Tracking Tools

Chartmetric

What it does: Tracks your Spotify performance, playlists, follower growth, and market trends.

Music marketing tools don’t just involve marketing; being able to track and analyze your data is also of equal importance in today’s music industry. Chartmetric is used by majors and indies alike to understand audience behavior and campaign performance. It helps you evaluate which playlists are working, which songs are trending, and where your audience is growing.

Good for: Artists seeking deeper insights, measuring playlist and market impact, identifying growth trends.

Learn more at: https://chartmetric.com/

Artist.Tools

What it does: Provides insights on 40,000+ playlists and 5,000+ curators, including bot risk and listener data.

Artist.Tools helps you research Spotify playlists and curators before submitting, which is a crucial music marketing tool for DIY musicians. You can view estimated listener stats, keyword rankings, engagement quality, and contact details for outreach.

Good for: DIY playlist pitching, vetting playlist legitimacy, finding curator contact details.

Learn more at: https://www.artist.tools/

🤔 Want Everything in One Place?

Most music marketing tools only do one part of the job. You get playlists, or ads, or data – but rarely all three. That leaves most artists guessing what’s actually working and piecing it together themselves.

That’s why we built Spin.

Spin brings together playlist promotion, Spotify ad retargeting, and fan data tracking into one awesome music marketing tool. Instead of chasing empty streams, you build real momentum – with the right audience and a clear path to long-term growth.

Here’s how it works:

Your song is placed on vetted playlists with real, active listeners
Spotify ads are run to re-engage the people who liked what they heard
You track audience reach, conversions and engagement in one dashboard

No bots. No shortcuts. Just a real marketing tool – built for artists who want more than just numbers.

Ready to grow your fanbase the right way? Learn more at https://spin.promo

Matt Moore

Matt Moore is the founder of Spin Promo, a music marketing platform that helps independent artists grow on Spotify through targeted ads and playlist campaigns. With over 20 years of experience in the music industry, Matt has led thousands of marketing campaigns for both indie artists and major labels including Warner Music Group, Atlantic Records, Universal Music Group, and Interscope. When he’s not building growth strategies, he’s probably listening to Radiohead or coding tools for fellow musicians.