Spotify Music Promotion: How to Get 100K Monthly Listeners

If you’re an independent artist dreaming of hitting 100,000 monthly listeners with Spotify music promotion, you’re not alone. But here’s the truth: most artists have no real strategy for getting there.

They distribute their songs, maybe post on Instagram once or twice, beg a few playlist curators… and then wonder why nothing happens.

In this guide, we’ll break down a realistic, step-by-step Spotify music promotion roadmap designed for long-term growth. Whether you’re sitting at 500 or 5,000 monthly listeners, this guide will help you build a real audience.

Step 1: Build a Spotify Profile That Converts

Before you think about ads or playlists, your Spotify profile has to be ready for traffic. That means:

A clean, professional profile picture and banner
A well-written bio that gives listeners a reason to care
Links to your socials via “Artist Pick” or Spotify for Artists tools
Updated images and featured playlists
Recent tracks pinned to the top

You’d be surprised how many artists spend money on Spotify music promotion whilst sending their listeners to unfinished or bland profiles. Don’t make that mistake.

Step 2: Use Playlist Promotion to Reach New Listeners

Playlists are still one of the most powerful tools for Spotify music promotion, if you approach them the right way.

There are 3 types of playlists:

Editorial (created by Spotify’s in-house team)
Algorithmic (Discover Weekly, Release Radar)
User-curated (independent playlist owners)

You can’t buy your way into editorial or algorithmic. But you can trigger them with enough engagement and save rates. That often starts with smart, targeted placements on independent playlists.

But here’s the catch. Not all playlists are equal. Many are packed with fake followers or passive listeners. You need to focus on lists that are:

Genre-specific
Regularly updated
Showing real engagement (likes, follower growth, plays)

Step 3: Run Spotify Ads to Turn Listeners Into Fans

Playlists are good for discovery, but ads are how you retarget and build loyalty.

Spotify Ad Studio lets you run short audio ads between songs. You can target users by genre, interests, and even artists they already listen to.

To get real results, you need to:

Test various creatives
Include a compelling call-to-action (“Follow me on Spotify” or “Stream the new single”)
Target relevant fan segments

And here’s where most artists mess up. They run ads once and give up. In reality, it’s about iteration. Test different creatives, refine your audience, and build a funnel over time.

Step 4: Use Spotify Analytics to Guide Your Promotion Strategy

Spotify for Artists gives you detailed listener data. Use it.

Look at:

Which tracks are getting the most saves?
Where are your listeners located?
What playlists are driving traffic?
What’s your skip rate on each song?

This isn’t just vanity data. It tells you what’s working and what to double down on.

If a track is performing well in Germany, consider running targeted ads there. If you’re seeing strong saves from a specific playlist, reach out to the curator when your next release drops.

Step 5: Scale Your Spotify Music Promotion Over Time

Growth on Spotify isn’t linear. You won’t go from zero to 100k in one campaign. But over time, by stacking smart strategies, you’ll build real momentum.

Here’s a simplified example:

Month 1 to 2: Promote one or two tracks using curated playlists. Run small-budget ads.

Month 3: Analyze results and retarget engaged users with new material.

Month 4 to 6: Scale up ad spend, pitch new songs to past curators, and double down on what worked.

Month 6 to 12: Build a release rhythm, grow your follower count, refine ad targeting, and start landing algorithmic placements.

It’s not about overnight success. It’s about compounding your wins.

What Makes Spotify Promotion Succeed or Fail?

There are a few key factors that separate artists who grow on Spotify from those who stay stuck:

Consistency: Releasing music regularly, not just once every 12 months

Data use: Letting stats guide your strategy instead of guessing

Targeting: Reaching the right listeners, not just racking up random streams

Conversion: Turning listeners into fans, followers, and email subscribers

That’s where most promo companies drop the ball. They chase vanity metrics. We focus on real audience growth.

Why Spin Is a Smarter Spotify Music Promotion Platform

At Spin, we don’t just dump your song into random playlists and call it a day. We build real campaigns that combine:

Hand-picked playlist placements with no bots or fluff
Laser-targeted ad campaigns on Spotify
Growth strategies tailored to your goals and budget

Whether your goal is 10,000 or 100,000 monthly listeners, we’ll help you get there with a clear, data-driven plan. No wasted money. No guesswork.

Check out our Spotify promotion packages: https://spin.promo

Final Thoughts

Reaching 100,000 monthly listeners isn’t easy, but it’s far from impossible. It just takes strategy, patience, and consistency.

If you’re tired of trying to figure it all out alone, or if you’ve been burned by promo scams in the past, we’d love to show you how real promotion works.

Matt Moore

Matt Moore is the founder of Spin Promo, a music marketing platform that helps independent artists grow on Spotify through targeted ads and playlist campaigns. With over 20 years of experience in the music industry, Matt has led thousands of marketing campaigns for both indie artists and major labels including Warner Music Group, Atlantic Records, Universal Music Group, and Interscope. When he’s not building growth strategies, he’s probably listening to Radiohead or coding tools for fellow musicians.