Black Metal Promotion: How to Promote Black Metal on Spotify
Let’s be honest, black metal promotion isn’t easy.
The genre lives in the shadows, intentionally raw, underground, and anti-commercial. That’s what makes it special, but it’s also why it’s so often ignored by mainstream music marketing platforms.
If you’re a black metal artist trying to build a following on Spotify, you’ve probably noticed that most music promotion services don’t get it. They push your music to generic playlists. They treat your art like just another track to plug into a formula.
At Spin, we do things differently. We focus on real, niche music scenes, and black metal is one of them.
Let’s break down how we promote black metal music on Spotify, and why Spin is the best choice if you want to grow your following without selling out.
Why Black Metal Needs a Different Kind of Promotion
Black metal isn’t made for the masses. That’s the point.
It’s raw, emotional, atmospheric, or furious and fast depending on your style. But one thing’s for sure, it’s not meant to sit on some EDM crossover playlist next to a Drake single.
Most Spotify promotion services lump all “rock” or “metal” together and pitch your track to the wrong playlists. That doesn’t just waste your money, it damages your credibility.
At Spin, we work with a carefully built network of genre-specific curators, including black metal and extreme metal playlists. Whether your sound leans second-wave Scandinavian, depressive-suicidal, atmospheric, or more avant-garde, we find real listeners who get it.
Black Metal Spotify Promotion That Actually Works
Here’s how our black metal promotion strategy works:
1. Niche Playlist Placements
We pitch your music directly to specialist Spotify playlists focused on black metal, atmospheric black metal, blackened death metal, and other extreme subgenres. These are playlists run by curators who live and breathe the genre with real, engaged audiences.
2. Spotify Ad Campaigns Targeting Real Fans
We don’t just rely on playlists. We run hyper-targeted Spotify Ad campaigns that put your music in front of your most engaged playlist listeners, resulting in increased long-term engagement and active fans.
3. Fan Growth Over Vanity Metrics
We don’t chase empty streams. Our goal is to help you build a real audience – listeners who save your music, follow you, and keep coming back. That’s how underground bands slowly build cult followings and eventually, careers.
What Makes Spin the Best for Black Metal Promotion?
Most Spotify marketing companies avoid black metal. It’s too niche, too risky, too hard to fit into the algorithm.
We don’t see that as a problem.
We see it as an opportunity to connect your music with the right listeners, not the most listeners. We’ve promoted everything from raw lo-fi black metal demos to fully produced atmospheric concept albums. And we’ve helped artists go from 100 to 10,000+ monthly listeners without compromising their sound or their values.
At Spin, we know what it’s like to make music outside the mainstream. We’re not trying to turn you into something you’re not.
We’re here to help your work get heard by the people who were always meant to hear it.
Ready to Promote Your Black Metal Music on Spotify?
If you’re tired of shouting into the void, and you want a promotion partner who respects the genre and knows how to grow a real fanbase, Spin is your best bet.
We offer affordable, artist-first campaigns that combine:
- Real Spotify playlist placements in your genre
- Targeted Spotify Ad campaigns that drive engagement from new fans
- Honest, transparent results you can track in real-time
Click here to learn more: https://spin.promo/
