How to Advertise Music on Spotify in 2025
Learning how to advertise music on Spotify is one of the most direct and effective ways to grow your audience as an independent artist.
It’s not just about exposure, Spotify Ads help you:
- Put your music in front of the right listeners at the right time
- Reconnect with people who’ve already streamed your music
- Trigger Spotify’s algorithm with engaged traffic
- Build momentum around new releases or breathe life into older tracks
And unlike social ads, you’re meeting listeners where they already go to discover new music right inside Spotify.
🛠 Two Ways to Advertise Music on Spotify
Spotify now offers two primary advertising routes for musicians:
Spotify Ad Studio – great for self-serve audio and video ads
Spotify Campaign Kit – includes artist-first tools like Marquee and Showcase
Let’s break both down.
🎙 Option 1: Spotify Ads Manager
Spotify Ads Manager is a self-serve ad platform available to anyone, inclyding brands, artists, or managers. It lets you create audio or video ads that play to free-tier users on Spotify.
What You Can Advertise:
- A new single or album
- A Spotify playlist
- Your artist profile
- A presave or concert link
Ad Formats:
- Audio Ads (15–30 seconds): Paired with clickable images and calls-to-action
- Video Ads: Displayed during active sessions
- Sponsored Sessions: Users watch a video for 30 minutes of ad-free listening
How to Get Started:
→ Go to Spotify Ads Manager
→ Choose your campaign goal and targeting
→ Upload or create your ad
→ Set your daily budget and schedule your campaign
🚀 Option 2: Spotify Campaign Kit (Marquee & Showcase)
Campaign Kit is built specifically for artists and available through Spotify for Artists. These native ad tools are optimized for music promotion, not general brand exposure.
🔥 Marquee
- A full-screen, in-app pop-up that promotes your new release to fans, followers, and recent listeners.
- Drives first-week streams and re-engages your base
- Appears when fans open Spotify
- Tracks open rates, listening behavior, and engagement
Best for: New singles, EPs, or album releases (especially during release week).
Eligibility: You must meet certain follower and stream benchmarks. Spotify will notify you when you’re eligible.
📣 Showcase
Showcase places your track in Spotify’s Home feed with a banner-style promo that targets new potential fans.
- You can choose your genre, country, and release type
- Great for promoting a standout track or reviving an older release
- Available on both mobile and desktop
Unlike Marquee, Showcase doesn’t require a brand-new release.
🎯 Targeting Tips When You Advertise Music on Spotify
Spotify gives musicians access to detailed targeting based on:
- Genre
- Location (country, region, or city)
- Age and platform (iOS, Android, desktop)
- Listener behavior (for Marquee/Showcase campaigns)
🧠 Pro tip: Use narrow targeting to test who actually responds to your music with a small budget, then scale up what works.
✅ Pros of Advertising Music on Spotify
- Listeners are already in music discovery mode
- Ad placements are native to the platform (not disruptive)
- Genre-based targeting is highly relevant for artists
- Marquee and Showcase are built specifically for stream growth
- Can directly impact Release Radar + algorithmic performance
❌ Cons of Advertising Music on Spotify
- Ads ran via Ads Manager only reach free-tier users (Premium users don’t hear/see them)
- Marquee access requires eligibility (not available to all artists)
- Click-through behavior is limited (Spotify doesn’t allow deep tracking)
- Costs can rise if targeting is too broad or unfocused
Final Thoughts: Should You Advertise Music on Spotify?
Spotify Ads give you a direct line to listeners where it matters most: on the actual platform your music lives.
But to achieve real success on Spotify, it’s important to combine ads with smart playlisting, an algorithmic triggering strategy and profile optimization. Click here to dive deeper with our full Spotify Music Promotion guide.
Need Help Running a Spotify Ad Campaign?
At Spin Promo, we combine proven playlist promotion with targeted Spotify Ads to help independent artists build long-term traction.
